This website uses cookies
We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services.
Consent Selection
Details
  • Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
    • Learn more about this provideropens in a new window
      CookieConsentStores the user's cookie consent state for the current domain
      Maximum Storage Duration: 1 yearType: HTTP Cookie
    • Learn more about this provideropens in a new window

      Some of the data collected by this provider is for the purposes of personalization and measuring advertising effectiveness. The provider may use the IP Addresses for ads measurement and ads personalization.

      test_cookieUsed to check if the user's browser supports cookies.
      Maximum Storage Duration: 1 dayType: HTTP Cookie
      rc::aThis cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.
      Maximum Storage Duration: PersistentType: HTML Local Storage
      rc::cThis cookie is used to distinguish between humans and bots.
      Maximum Storage Duration: SessionType: HTML Local Storage
    • Learn more about this provideropens in a new window
      __cf_bmThis cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.
      Maximum Storage Duration: 1 dayType: HTTP Cookie
  • Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.
    • We do not use cookies of this type.

  • Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
    • Learn more about this provideropens in a new window
      p.gifKeeps track of special fonts used on the website for internal analysis. The cookie does not register any visitor data.
      Maximum Storage Duration: SessionType: Pixel Tracker
    • Learn more about this provideropens in a new window

      Some of the data collected by this provider is for the purposes of personalization and measuring advertising effectiveness. The provider may use the IP Addresses for ads measurement and ads personalization.

      _gaUsed to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels.
      Maximum Storage Duration: 2 yearsType: HTTP Cookie
      _ga_#Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels.
      Maximum Storage Duration: 2 yearsType: HTTP Cookie
  • Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.
    • Learn more about this provideropens in a new window
      lastExternalReferrerDetects how the user reached the website by registering their last URL-address.
      Maximum Storage Duration: PersistentType: HTML Local Storage
      lastExternalReferrerTimeDetects how the user reached the website by registering their last URL-address.
      Maximum Storage Duration: PersistentType: HTML Local Storage
      _fbpUsed by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.
      Maximum Storage Duration: 3 monthsType: HTTP Cookie
    • Learn more about this provideropens in a new window

      Some of the data collected by this provider is for the purposes of personalization and measuring advertising effectiveness. The provider may use the IP Addresses for ads measurement and ads personalization.

      IDEUsed by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.
      Maximum Storage Duration: 400 daysType: HTTP Cookie
      pagead/1p-user-list/#Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites.
      Maximum Storage Duration: SessionType: Pixel Tracker
      _gcl_auUsed to measure the efficiency of the website’s advertisement efforts, by collecting data on the conversion rate of the website’s ads across multiple websites.
      Maximum Storage Duration: 3 monthsType: HTTP Cookie
      _gcl_lsTracks the conversion rate between the user and the advertisement banners on the website - This serves to optimise the relevance of the advertisements on the website.
      Maximum Storage Duration: PersistentType: HTML Local Storage
  • Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies.
    • matrix_last_commercial_productPending
      Maximum Storage Duration: SessionType: HTML Local Storage
Cookie declaration last updated on 9/3/26 by Cookiebot
[#IABV2_TITLE#]
[#IABV2_BODY_INTRO#]
[#IABV2_BODY_LEGITIMATE_INTEREST_INTRO#]
[#IABV2_BODY_PREFERENCE_INTRO#]
[#IABV2_BODY_PURPOSES_INTRO#]
[#IABV2_BODY_PURPOSES#]
[#IABV2_BODY_FEATURES_INTRO#]
[#IABV2_BODY_FEATURES#]
[#IABV2_BODY_PARTNERS_INTRO#]
[#IABV2_BODY_PARTNERS#]
About
Cookies are small text files that can be used by websites to make a user's experience more efficient.

The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission.

This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages.

You can at any time change or withdraw your consent from the Cookie Declaration on our website.

Learn more about who we are, how you can contact us and how we process personal data in our Privacy Policy.

Please state your consent ID and date when you contact us regarding your consent.

SIMPLIFYING EVERY REP & SET

When we set out to develop Go Series, a collection of strength and circuit training equipment specifically for beginners, our objective was not simply to improve our existing equipment. We wanted to design an entirely new series that was extremely simple and easy-to-use.
How could we create simplified strength training designs with the bare minimum of adjustments and still accommodate users of different sizes?

STEPPING UP TO THE CHALLENGE

After considering all the feedback we gathered from facility owners, trainers, service technicians and actual users, we knew we needed to offer strength training equipment without the barriers of traditional designs.
undefined

Getting Resistance Right

We first experimented with elastic band resistance, but the quick recoil of the bands could cause user injury or machine damage, especially in the hands of a beginner. Hydraulic systems made it hard to dial in the resistance precisely, limiting speed, slowing the return and making repeatability complicated. More importantly, neither provided the feel of lifting against gravity.

Testing & Retesting

When we began to produce samples, we gathered a wide range of users to test our prototypes. It was critical that we observe how easily they could get in and out of the equipment. We also wanted to find out if they could start a workout with little or no instruction.

Consulting on Circuits

We also reached out to key customers to see how the series would work as a circuit program. They were thrilled, because with less time needed to adjust the equipment, anyone could move through the circuit quickly and get a total body workout in less time.

OUR INNOVATIONS

We knew we had to focus on the biomechanics, ergonomics and purely mechanical aspects to get down to the essentials. Then and only then could our design engineers set their imaginations free and create the first digital sketches of Go Series.
undefined

The Feel of Real Weight Training

For Go Series, we used the same resistance technology as our more advanced selectorized equipment to simulate the feel of lifting against real gravity. This provided an experience more consistent with other strength training equipment. It also meant that as users reached their initial goals, they would be well-prepared for the next step in their strength training journey.

Minimal Adjustments

By developing long, neutral position grips and extending the seat, we eliminated the need for seat adjustment for users from a wide range of heights. On the seated row, we angled the long grips and added multiple foot peg positions, allowing us to eliminate both the chest pad and the seat adjustment, so virtually anyone can sit and go. On the biceps curl, we created a clear pivot point for optimal elbow alignment and comfort.

Excellence in Accessibility

Through direct feedback from fitness facilities, we learned that Go Series was particularly popular with beginners, seniors and deconditioned users. Thanks to the illustrated exercise placards and minimal adjustments, almost everyone could use the equipment effectively without any additional instruction.

undefined

Space-saving Design

The equipment was both compact and lighter than expected, which made transporting it fully assembled to the second floor of the test location far easier than expected. And since all 10 units could fit a space of just 10.5' x 18.5', creating specialized training zones and arranging it in a circuit was easier too.

Streamlined Service

We even discovered ways to streamline service and maintenance, minimizing downtime for users. Our spring-loaded guide rods can be easily and quickly removed without any tools, and our metal shrouds are incredibly easy to get on and off for quick cleaning.

Reliable Performance

Holding ourselves to EN957 and ASTM equipment safety standards, we used advanced manufacturing techniques to develop a collection of strength training equipment that was as thoroughly vetted and as rigorously tested as anything we’ve ever created.

THE STRENGTH OF SIMPLICITY

Our customers are eager to offer users new to strength training a simplified series designed with their unique needs in mind. Of course, most users won’t even notice all of the innovation that went into our new collection of strength training equipment — they’ll simply sit and go. And that’s the strength of simplicity.